Midnite, the fast-growing UK sportsbook, has kicked off the new season with an exciting £1,000 in-stadium cash giveaway for Sheffield United fans at every home league game.
As part of their Brace Yourself campaign, Midnite will reward one lucky supporter with £1,000 each time a Sheffield United home player scores a brace (two goals) during a match. If no player scores twice, the prize pot rolls over to the next home game, potentially increasing the prize. Fans can enter by scanning QR codes located around Bramall Lane and in the matchday programmes, with a seat number randomly drawn before kick-off.
Midnite will also match the prize pool with a donation to a local charity, giving back to the community that supports the club.
Launching alongside this campaign, Midnite has been confirmed as Sheffield United’s principal front-of-shirt sponsor for the 2025-26 season. Their logo will feature on the men’s and women’s first-team shirts, training kits, and replica shirts, as well as around Bramall Lane and on various club media channels.
Adding to the fan experience, Midnite is introducing the Midnite Premium Seat Upgrade, where two season ticket holders will be randomly selected before each home game to enjoy premium hospitality in the Tony Currie Suite.
Jonathan Shaw, Vice President of Growth at Midnite, said:
“We want fans to be on the edge of their seats throughout the season. This giveaway adds an extra layer of excitement, and becoming principal partner of Sheffield United is a privilege. We’re committed to making this a memorable season for Blades supporters.”
Paul Fielder, Head of Commercial at Sheffield United, added:
“Midnite has shown a clear commitment to working closely with the club and its fans. We’re excited about the opportunities this partnership brings and the unique experiences for supporters.”
The Brace Yourself campaign kicks off on August 9 when Sheffield United host Bristol City at Bramall Lane. Fans can get involved and discover the latest betting offers by visiting the Midnite Sign Up page.
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