Midnite has launched its first-ever TV advertising campaign, marking a major step in its ambitious growth strategy.

Founded in 2018 by Nick Wright (CEO) and Daniel Qu, Midnite has positioned itself as an innovative alternative to traditional bookies, delivering enhanced value to its customers. Following a successful online casino launch in 2023, the company is now shifting its focus to high-impact marketing, starting with the “Done Better” TV campaign.

Created by London-based agency Fluoro, the 30-second ad made its debut on March 27, 2025, airing across Sky, Channel 4, and Channel 5, covering both traditional TV and streaming platforms. The campaign reinforces Midnite’s brand message: “getting closer to the games you love.”

“We are hugely excited to embark on our first TV advertising campaign to tell our brand story after a period of explosive growth,” said Nick Wright, CEO and co-founder of Midnite. “As a challenger brand looking to disrupt the market, we’re ready to put our foot on the gas. This is the moment where we say ‘we are here’.”

The visually stunning advert follows a female protagonist who gets pulled into Midnite’s vibrant world through a vortex, landing in a surreal 3D theme park filled with bright colours, casino chips, and slot symbols. The campaign is designed to showcase Midnite’s next-generation betting experience, setting it apart from the competition.

Tim Smith, Founder and Creative Director at Fluoro, commented: “Midnite is disrupting its sector and developing a dynamic brand, so in this ad, we were able to go wild with an attention-grabbing story arc, effects, and perspectives. Stepping away from the agreed tropes of the online betting industry, we were looking to create an enticing world that’s too good for the viewer to pass up.”

As the brand continues to disrupt the UK betting market, new customers can take advantage of the Midnite Promo Code to unlock £20 in free bets.

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